Moderator: Nedeljko Milosavljevic, Director, Center for Technology Transfer, University of Belgrade, Serbia
All TTOs need to let their stakeholders know how they are doing. Metrics are important and are illustrative of tangible contributions but they often fail to impact the external world. We are currently living in an era where social media and story-telling are key communication assets. The reward on communication investment can be significant but you first need to have the skills. Knowing which channel to use, be constantly updated on these and understanding user pattern technology are only some of the challenges of using such interfaces. So should a TTO evolve into a media house? and if so what are the key steps towards it? or is this a mere service that should be outsourced?