1 June 2017

11:00 - 12:30 First Parallel Session

Track II – Creating Value
Beyond Patents: The Power of Brands, Copyrights and Trade­ secrets

  11:00 - 12:30
  Room: Helia

Moderator: Malcolm Bain, Partner id law partners, Spain

Speaker 1: François Drapeau-Paquin, Senior IP Counsel, Philips Intellectual Property and Standards, the Netherlands
Speaker 2: Britta Wyatt, Senior Consultant, Oxford University Innovation, United Kingdom

TTOs traditionally focus their resources on commercialisation of registerable IP, such as patents and trademarks. However the potential for wide-reaching societal and economic impact from the commercialisation of non-registerable or un-registered IP should not be overlooked. This is particularly relevant in the Arts, Humanities and Social Sciences, where research is less likely to produce IP that can be commercialised via the patent route.

In this session we will hear about the different ways of commercialising such IP (including copyright, trade secrets, know-how and material rights) and the merits and challenges of this less traditional form of commercialisation activity.