1 June 2017

11:00 - 12:30 First Parallel Session

Track II – Creating Value
Beyond Patents: The Power of Brands, Copyrights and Trade­ secrets

  11:00 - 12:30

Britta Wyatt, Senior Consultant, Oxford University Innovation, United Kingdom
Other speaker: TBA

Moderator: Malcolm Bain, Partner id law partners, Spain

TTOs traditionally focus their resources on commercialization of registerable IP such as patents and trademarks. However the potential wide reaching societal and economic impact from commercialization of non-registerable or un-registered IP should not be overlooked! This is particularly relevant in the Arts, Humanities and Social Sciences where research is less likely to produce IP that can be commercialized via the patent route.

In this session we will hear about the different ways of commercializing such IP (including copyright, trade secrets, Know-how and material rights) and the merits and challenges of this less traditional form of commercialization activity.