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>Third Parallel Session

Third Parallel Session

Track I – Policy sharing for KT
Internal Marketing for KTOs

KTOs must meet many requirements. They must make their services known to their researchers, appear adaptable and pragmatic, make coherent decisions and, finally, be legally compliant.
They must also impress university management who seek healthy revenues.

In this session, we will hear about the basic practice of marketing a KTO’s services to internal clients and how to develop a strategy to convince management of the KTOs value.

Susanne Letzelter, Corporate Development, Ascenion GmbH, Germany

Tom Hockaday, Technology Transfer Innovation, UK
Melanie Johnson, Marketing Manager, ETH Zurich, Switzerland

Location: Ballroom 2

Track II – Ownership
How to Manage and Valorise Research Data

The way data are managed during the research process can have a significant impact on the subsequent valorisation of research results. In most universities, policies for data management are still missing and challenges related to ownership, control and further use of data are still not addressed. In this session, we will examine issues related to the life cycle of research data and analyse the opportunities for exploiting research data in the light of recent open data policies. Practical advice will also be provided for the effective management of in-licensing/out-licensing and data transfer agreements.

Christophe Haunold, Deputy General Manager, Toulouse Tech Transfer, France

Claudio Di Cocco, University of Bologna, Italy

Location: Ballroom 3

Track III –Skills for TTO
Social Innovation and (minority) Entrepreneurship – properties, examples, experiences and guidance for KTOs

The dominant university knowledge transfer model is based on revenue-generation through licensing of IP. But universities are increasing becoming proactive in community engagement and seeking mechanisms to offer higher levels of support to third mission activities. Social innovation and entrepreneurship beyond mainstream communities has been developing since the 1980s and is now touching the work of KTOs.

This session will explore with two practitioners how support for social innovation and minority entrepreneurship can be incorporated into the work undertaken by knowledge exchange units. It will highlight an example of collaboration and knowledge exchange within the artistic disciplines and lessons learned. The session will also examine how ‘Missing Entrepreneurs’ might be identified and supported, plus the potential rewards that such interaction can generate for all stakeholders.

Henric Rhedin, University of Gothenburg, Sweden

Thomas Cooney, Professor in Entrepreneurship, Technological University Dublin, Ireland
Thomas Arctaedius, Affiliate Professor in Entrepreneurship, Royal College of Music Stockholm, Sweden

Location: Elm & Oak

ASTP ANNUAL CONFERENCE, May 21-23 2019, Dublin